Fuel to the fire poured Apple chief executive officer Tim Cook about the rumors that some damage to the arrival of a real TV product in Cupertino. Tim Cook's words come from an interview with Brian Williams of NBC Rock Center , aired today in the U.S..
In an interview with Cook was asked what's next for Apple and the CEO hinted that the company has big plans:
"When I go into the living room and turn on the TV, I feel like I've gone back 20 or 30 years. It is an area of our intense interest. But I can not say anything more. "
Apple CEO also reiterated that Apple's strategy will continue to be the same and based on the integration of hardware, software and services. And there are plenty of praise for its executives, primarily for Jony Ive :
And 'the person with the best taste in the world. I said if Jony is so good to realize hardware, why not let him draw even the software from the graphic point of view?
Of Scott Forstall and John Browett , however, the first scaled in his role (he was Senior Vice President iOS, Apple will leave in 12 months), the second fired from the role of responsible Apple Retail:
The key change also lies in the collaboration, which is essential for innovation.I've always believed in this and has always been the key point of the Apple philosophy. Steve believe it, I believe it. We have a huge level of collaboration with Apple, you can not have any kind of hesitation. The changes we have made at the executive level just need to improve the relationship between managers, we now have all the services together in one team, in order to improve the integration of all the products that Apple offers.
The analyst Gene Munster has long been a supporter of the Apple TV. In November, he predicted that such a product could come in 2013, together with a new iPhone and iPad updated. Munster also believes that Apple iTV will be priced between 1,500 and 2,000 dollars, with screen sizes between 42 and 55 inches and could be launched over the Christmas period of 2013.
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